JAD meeting: Carole Calvez and Marta Bakowski
15.11.2023 - 19h00
On Wednesday November 15 at 7:00 pm, JAD invites you to a conference with olfactory designer Carole Calvez and color designer Marta Bakowski.
Marta Bakowski, color designer, and Carole Calvez, olfactory designer, are working on the development and reproduction of correspondences between the olfactory and colored worlds. They have worked hard to classify and associate scents with colors and vice-versa, gradually integrating their architectural dimension, density, facets, linearity and evolving nature. A sensitive, intuitive work, a sensory research which will certainly present multiple axes of application and which will constitute a formidable tool of creation and awakening to olfaction.
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The guests
Carole Calvez is an olfactory designer and founder of Studio Iris & Morphée. Her studies in pharmacy with a specialization in cosmetics led her to discover the link between sensoriality and aesthetics, and to explore the dialogue between the body, memory and intimacy.
Marta Bakowski is an industrial designer and colorist. A graduate of Saint Martin's School and then the Royal College of Arts in London, she left to join the creative freshness of Berlin, where she assisted Dutch designer Hella Jongerius for two years. Back in Paris, she joined Les Ateliers de Paris and in 2014 founded her studio, where she cultivates a hybrid production that breaks away from the traditional rules of design.
The project
(C) CD92 / Julia Brechler
(C) CD92 / Julia Brechler
In recent years, there has been a growing interest in olfaction in the fields of science, museums and live performance. Yet odors remain a forgotten component in the world of the Objet. It was this observation that prompted Carole Calvez and Marta Bakowski to collaborate on a two-pronged research project, the first of which involves the complex task of breaking down colors and odors with a view to combining them, while the second aims to faithfully reproduce these correspondences in a variety of forms, from objects to installations.
Initially, the two designers carried out a series of tests designed to associate a color with a scent and vice versa. This first stage, carried out empirically and intuitively, enabled them to gradually gain a more complex understanding of this search for correspondences. In this way, they integrate the notions of volatility, ephemerality and architecture into their thinking: all parameters whose consideration enables them to transcribe their olfactory and color impressions more finely. It's
this long and ambitious process of experimentation that has led to the creation of a chromatic fan, and the elaboration of a lexical field around sensoriality, light and form, the first steps towards a cartography
of the fruits of their research.
They then turned their attention to the creation of objects. The two designers develop playful, mobile objects made from paper, poetically setting colors and smells in motion.
In the " Pages Blanches " exhibition, the two designers have created an immense olfactory chromatic circle. Free admission Wednesday to Sunday, 2:00 pm to 7:00 pm.